Getting To Know Eachother

This week on Twitter, I contacted a few of my favorite brands. Many of these have shaped how I live, and I cannot live without them. I first tweeted at NutriNinja, one of the leading personal and culinary blender companies in the United States. I tweeted about how they have shaped my college nutrition and life by allowing me to have easy access to simple and healthy meals from the blender that I purchased upon moving to college. NutriNinja promptly answered within 24 hours. The quick response that allowed room for a response was unexpected and felt great as a consumer. The response and ongoing conversation made me feel as a customer that I am appreciated and cared for. NutriNinja’s public relations team did a fantastic job at showing their customer based that they care and want to build/maintain relationships. Next, I tweeted at my favorite natural cosmetics company, Glossier. I tweeted that I loved their product, similar to how I reached out to NutriNinja, but Glossier had no response and simply liked my post. As a company that heavily relies on social media, I was expecting a response. To elicit a response, I again tweeted at the company, and never received a response. I was very dissatisfied with this connection. I then tweeted at a local coffee shop and water bottle company, not expecting a response, and I never received one from either company. Finally, I reached out to my favorite active wear shop, GymShark Apparel. I tweeted my appreciation to their body positive message and quality gym wear. Their response was almost immediate, and when I continued the conversation they kept it going. We tweeted back and forth on the positive message and how to become a company representative. It took almost no effort for me to get a response from them. This response was great and better than expected. GymShark’s team prompt response and positive messages were a great touch to add to communication with their customer base.

Overall, I successfully communicated with two out of five companies through Twitter. When reaching out to those two companies, it was very easy and low effort to gain a response from them. I did not feel as though I was pushing for a response, and it felt great being able to talk to two of my favorite companies. The remaining companies did not respond, despite multiple tweets and likes.