The Dating Wall

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This week, I read about Delta Airline's "The Dating Wall" ad in the New York City neighborhood, Brooklyn. It is a massive artistic mural on a busy street corner. The mural displays nine exotic destinations and invites single people to take a photo infront of these scenes with huge font saying, "WORLD TRAVELERS ARE MORE LIKELY TO BE SWIPED RIGHT, until you take the trip, we'll help you fake the trip with these backdrops". This mural is positioned on a street corner, and reaches thousands of people a day. This ad is seeking to persuade the population, whether they are single or not, to buy airline tickets to places far and wide. The ad appeals to the dreamers that want adventure, but also desire to appear more spontaneous. Mainly, the mural is using pathos. Through the use of pathos, viewers are reminded of their emotions over being single, and possibly lonely. This ad seeks to excite people about traveling, and also reminds them that it will help them find a partner and eventually happiness. With the mention of love and potential partnership comes a natural tendency to become excited and giddy, and this ad does a great job at focusing on that.